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Desert Highway

Executive Coach

 Leadership Agility
Professional Development
Career Strategy




Whether you are looking to raise your game, step into your

potential as a leader, or transition your career,

coaching is the process that moves you forward. 


Working with an executive coach provides the time,

focus and safe space for self-discovery.  Your executive coach

is your strategic business parter, accountability partner

and confidential sounding board.   Your work together

builds the confidence and momentum needed  to propel

you in your career and become the polished,

effective leader you are meant to be.

Everyone deserves an upgrade.  Are you ready for yours?

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Lead from the inside out


Love what you do

  • Strengthen leadership presence

  • Sharpen communication effectiveness

  • Role-play and conversation planning

  • Build awareness around strengths and gaps

  • Shift from reacting to responding

  • Lead with intention - conscious leadership

  • Build collaborative relationships

  • Navigate organizational roadblocks

  • Lead productive and high energy teams

  • Create a dynamic, enviable culture

1:1 Executive Coaching - Team and Group Coaching - Facilitation

  • Align career goals with core values

  • Create a career RoadMap & Actionable plan

  • Map out a strategy to be recognized for promotion or for being newly promoted

  • Determine whether you are in the right organization, in the right role with the right people

  • Create a strategic plan to build influence and visibility across the organization

  • Strategically build your Board of Directors

  • Craft and polish your professional brand


  Raise your game

  • Holistic leadership - become your best personal and professional self

  • Gain clarity and confidence 

  • Maximize strengths and capabilities

  • Align core values with career goals

  • Identify blind spots and road blocks

  • Sharpen decision-making skills

  • Master choice management vs. time management

  • Design an actionable plan to propel  forward

Lisa's Areas of Focus

Coaching Executives, Senior Level Professionals and Rising Leaders


As the founder of LJR Coaching and Consulting Group, Lisa’s passion is working with executives, senior level professionals and rising leaders who seek to become their best professional selves.  Lisa has successfully coached leaders within Fortune 500 corporations to raise their game and lead from the inside out.  


With over 20 years of experience navigating the corporate landscape, Lisa understands that effective leadership and communication are the foundation of a dynamic workplace culture. Lisa’s practice areas include Leadership Agility, Professional Development and Career Strategy. Lisa’s distinctive coaching style is centered on cultivating trusting, collaborative relationships with her clients.  She provides candid and direct feedback with a healthy mix of challenge and ongoing support to continuously guide her clients forward. Lisa has proven to be successful working with high performers to further develop their executive presence, grow their emotional intelligence, build effective relationships, elevate communication and set and achieve actionable goals.

Lisa's Expertise:​​​

  • Managing Director of a multi-million dollar IT consulting firm​

  • Strategic executive business partner 

  • Developing conscious, mindful and intentional leaders

  • Extensive experience building and leading dynamic teams 

  • Fluency with various assessments including 360's

  • Career mapping, networking and navigation strategies

  • Corporate culture and engagement

  • Positive role model as a coach and mentor

  • Committed to confidentiality and integrity

  • Passion for maximizing potential in others

  • ​Engaging sense of humor



  Education & Certifications:

  UCLA, Bachelor of Arts, English

  ICF Certified Coach, PCC

  iPEC, Institute for Professional Excellence in Coaching

  • CPC, Certified Professional Coach, Executive Emphasis

  • ELI-MP, Energy Leadership Index Master Practitioner

  Wiley, Everything DiSC Workplace® Certification

  • Certified Everything DiSC Workplace® Facilitator

  Certified Mindful Leader - Whil

  Center for Non-Profit Management, Dallas

  • Non-Profit Management Certification


Lisa has coached high potentials through executive level clients across various industries and from globally recognized organizations, including; Dell, Yahoo, PepsiCo, ADP, GameStop Corporation, Southwest Airlines, FedEx Office, Sprint, Red Bull, Wingstop, Wyndham Worldwide, Make-A-Wish Foundation, McCormick and Company, Alkami Technology, The Howard Hughes Corporation, Trintech, Texas Health Resources, State of California, US Army.

Leadership and Executive Coaching Collaborations:

Lisa is a member of CoachSource's elite team of global coaches dedicated to developing highly successful leaders using programs tailored to fit their objectives as well as those of the organizations they lead.  Coaching emphasis is with C-level officers, executive leadership, senior leaders and high potentials through 1:1 coaching as well as group facilitation.

Lisa is a Network Partner with Unstuck Minds whose focus is on developing habits of mind and strategies of inclusion that prepare leaders and teams to thrive under conditions of complexity and uncertainty through training programs, consulting and executive coaching.


 Lisa served as an Executive Coach and Collaborator with ID360, a woman owned global corporate training and development group providing customized leadership, management and professional development training programs.  



Lisa is a Founding Member of Soulpreneurs Consortium, a mastermind group of like-minded leaders and subject matter experts dedicated to guiding individuals, groups and teams through transformational change through workshops, consulting and executive coaching.

Affiliations and Certifications:

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Home: Testimonial


Having never worked with an Executive Coach I wasn’t sure what to expect when I started working with Lisa.

           In that relatively short time Lisa brought so much focus, positivity, personal attention, and experience that it had a           profound, meaningful impact on me and my career. I look forward to every discussion with her as I know I will walk

away with some new nugget of advice, skill, or activity that will help me on a daily basis. And because she takes

the time to truly understand you, it feels as though you have your own personally designed playbook. She gave

me the insights and tools that I can use to be a better and more effective leader, employee, and person.

 I highly recommend Lisa as an Executive Coach you can trust for professional development

and leadership effectiveness

CTO, Alkami Technology

Upon meeting with a professional coach for the first time, I was really excited and had a very specific list of

things I needed help with; 1) I needed to find an answer to the question: “where do you want to be in 5 years?,

2) I aspired to find the perfect work/life balance, 3) I wanted to embrace career growth.  


When Lisa one-upped me by asking me to come prepared with her coaching questionnaire filled out, I knew

it was a match made in heaven.  It made me step back and take a look at the bigger picture. This is a

document that I still go back to today – 2 years later – to help ground me in both my professional and personal life.


So how am I doing against my original list?  I’m know what ignites me, and more importantly what drains me. I feel confident saying out loud that I do, in fact, want to be part of the marketing executive leadership team at Dell. I have learned there is no perfect work/life balance, and it’s all about integration and accepting the uncomfortable trade-offs. And I have been promoted – twice – and am now Vice President of a high-performing team.  All of this was accomplished working alongside Lisa as my Executive Coach.


Lisa truly helps me be my best self.  She shines a light on my strengths, while giving me the tools to be aware of and continuously work on opportunity areas.  She is insightful and thoughtful, and she is direct and no-nonsense but reminds me to stop, breathe, and reflect. I trust her implicitly and share unabashedly.  I am my true self in her presence, and I am confident anyone who gets the chance to work with Lisa will be better for it. I know I am.   

Vice President Product Marketing, Dell Technologies

It is my professional honor to highly recommend Lisa Rubenstein as an Executive Coach. I have been working with Lisa for over 10 years, and throughout that time she has been a trusted advisor, coach, and mentor. Lisa helped me through building organizations at GameStop and transitioning from retail to Novant Health. Lisa uses consistent, proven methods built upon a cornerstone of experience to facilitate self-discovery and insights. I enjoy working with Lisa because she seeks understanding before being understood and delivers her perspective with sincerity founded in trust and integrity. If you are early on your leadership journey or a seasoned veteran, Lisa can help you find ways to improve and excel. Thank you, Lisa, for everything you have done to help me and my colleagues throughout the years.

SVP Platform Development, LPL Financial

Formerly VP Digital Products and Services at Novant Health, VP Technology at GameStop

Lisa’s coaching talents in professional development, leadership effectiveness, and career transition have been on full display during our sessions. Lisa worked with me as my executive coach to raise my game as a leader. She has helped me to see situations through multiple lenses, challenged me to open up with my team, and focus on activities and roles that ignite me. I highly recommend Lisa as your coach whether it’s for professional development, career transition (planned or unexpected), or leadership effectiveness. You can trust that Lisa will invest in you, be a valued resource, and help amplify your strengths while increasing your capabilities around areas of improvement. Thanks for being a rock star Lisa!

Director of Sales and Distribution - Builder of Teams, Red Bull

Lisa is the consummate professional. Her persistence and consistency have been among the most valuable elements of my executive coaching process- Lisa builds a foundation of trust with her clients. Lisa asks the right questions which enable me to make solid decisions. She has helped me to focus and prioritize. I have been better able to look at opportunities and challenges in different ways, thus finding very meaningful solutions. I am a better leader today because of the coaching I have received from Lisa.  I highly recommend her as your coach - you can trust that Lisa will invest in you, be a valued resource, a positive critic and your champion. 

Vice President, Make-A-Wish Foundation 

Lisa has always presented herself with integrity and sound business practice. Lisa has been a great

coach and mentor as I have progressed through my career - a great sounding board. She is quick to grasp concepts and ideas and works to develop winning strategies. Lisa is a pleasure to work with. Her contributions in partnership make significant impacts to bottom line results.The spirit of partnership is always present in Lisa's business practice.

Senior Vice President, Global Technical Operations, US Bank

 When I started a new position leading a larger team, I started working with Lisa as my Executive Coach to help me build and maximize my leadership skills.  She employed the Energy Leadership model to help me understand what level I was leading from and how to manage and shift energy as a leader. This was instrumental for me in understanding the energy and emotion behind interactions and communications with people that I managed as well as other team members, leaders and stakeholders within the organization.  Through coaching, I’ve been able to incorporate several tangible tools (SMART Work, Communication) enabling me to be more intentional and effective in my role as a leader. 

Vice President, Marketing and Customer Engagement

Lisa is an amazing person and an incredible coach who was critical to my transition experience. In addition to

possessing great intelligence, patience, experience, and communication skills, Lisa has a sincere and completely

genuine desire to help others fulfill their potential and see them succeed. Lisa’s engaging personality created a

reassuring and collaborative experience, which took away much of the stress and anxiety that came with transition.

Despite having 20 years in the workforce, I had never transitioned between employers, and with Lisa’s assistance,

I felt that I had a true ally and coach to consult who was on my side. Lisa’s vast experience was invaluable.

Lisa knew the right questions to ask, or the best way to present my position, or could discuss different approaches

and strategies with me. Throughout the process, Lisa was extremely accessible and always made me feel valued and

that she was personally vested in my ultimate success. Lisa has an exceptional talent for guiding

others towards success

US Army Lieutenant Colonel (Ret)currently Chief of Staff, PMO & Governance at Sprint

Lisa is a true sponsor for others. She transforms good into great by leveraging her keen forethought,

relationship-based coaching and consulting skills. Lisa took inventory of my talents and values and helped me

envision future possibilities, even before I saw them myself. I'm grateful to be able to work with and learn from

Lisa as my personal development and career coach.

Chief Hustle Officer, CEO Inissor Holdings

I’ve been most impressed and impacted by Lisa's ability to intuitively and accurately read people. Unlike many who have such an ability, Lisa goes further and connects with people. Her ability to read and connect is a highly valuable asset that will richly serve anyone seeking a coach or a navigator looking to grow themselves within their chosen field or looking to identify brand new opportunities... Lisa is the real deal…someone who seeks to encourage the best in others. This is truly one of the many areas where Lisa shines. This is where she is at her best…so that others may be at theirs.

Digital and Agile Transformation Coach, ICP-ACC

Builder of People who Build Products 

When I met Lisa, I had a good position with PepsiCo but was feeling under-utilized.  Lisa's ability to quickly read my career situation and recognize my potential was invaluable.  Through her coaching, I was able to take a close, in-depth look at what was important to me.  Together, we laid out clear weekly goals that I could accomplish with my hectic schedule which increasingly built my confidence.  We mapped out steps I could take within PepsiCo to further my career and I ultimately accepted a new position with McCormick and I couldn't be happier.

Senior Trade Marketing Manager, McCormick & Company

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coaching plan for you.

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